Confessions of an Overly Opinionated Marketing Student

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I was having that dream. You know the one where you’re walking in a crowd, everyone is starring and you look down and see that you’re naked? Well, that was me.

Nothing can really prepare a twenty-five year old for having to go back to school. Not when they’ve been out of school for years. Not when you’re walking into a room where the people in it are generally 6-7 years younger than yourself. I was naked again. I was in grade nine again. I was having my first day of school again. And I wasn’t prepared at all.

Sure, I’ve been to school before. Heck, I loved high school. If you asked me what part of my life I’d like to re-live over and over. My four years at Regi would be it.

But this wasn’t Regi. I wasn’t the big fish in the small pond. Torturing “minor niners” was no longer my pass time. I was once again the minor niner. And I was dreading initiation.

But you take a deep breath, you walk through the door and you let the people stare. Because really, what else can you do?  You smile, nod and try not to show them how nervous you are. It’s the Amazon. It’s Darwinian. It’s survival of the fittest. Eat or be eaten. I was determined to survive.

Then once you survive that, you have to survive the classes themselves. It has been years since I was in that learning environment. Years since I had to frantically jot down notes as a teacher spits the lecture out at what seems a million miles a minute. Then there’s trying to memorize anything and everything.

Two years of pouring coffee and making sandwiches doesn’t prepare you for that. Double double. Two creams, two sugars. Bacon Breakfast sandwich. One bun, one egg, three slices of bacon. Plain and simple. Easy. Nothing like remembering the “Marketing Mix.” Having to learn how to use a Mac for the first time. Getting up and standing in front of a group of strangers and tell them your life story – and tell it in two minutes.

I went home and formulated a plan. At the time, I didn’t even realize it – but my plan was to market myself. Ironic, huh?

I went in the next day determined to show my personality. To show that I could contribute. That I wasn’t just the “random old chick in the front row who randomly appeared.”  It worked. Before I knew it, I was sitting at a table in the cafeteria with some people from my class discussing anything and everything. I did it! I did it!

I got through my first week. And then my second. I continue to market myself on a daily basis. I just have to hope I’m a product people want to try or buy. Hopefully I won’t have to start handing out rewards points.

I’m making my way through the jungle that is college. I’m making Darwin proud.



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